Core areas of focus
What I do
Your data holds the answers to stronger marketing performance - but only if you know where to look. I help founders, operators, and businesses cut through complexity, connect insights to action, and drive measurable results - including building the clean, trusted data foundation that makes AI-driven insights actually work.
Analytics & KPI's
Turn disconnected data into clear dashboards and trusted insights - and lay the groundwork so AI tools can deliver on their promise.
Marketing Strategy
Align campaigns, channels, and budgets to the metrics that actually move the needle.
Monetization & Retention
Build pricing and engagement strategies that maximize LTV and reduce churn.
How we'll work together
A focused, collaborative process designed to move quickly from insight to impact. Whether you need a short-term project or fractional support, the goal is the same - clarity and measurable progress.
Assess
Clarify goals, challenges, and your existing data landscape.
Analyze
Dig into metrics to uncover what's really driving (or limiting) performance.
Act
Create a focused roadmap that connects data, marketing, & growth strategy.
Outcomes I'll help create
A data foundation ready for AI-driven reporting & insights
Confident, data-driven decision making
Clear visibility into performance drivers
More efficient customer acquisition
Higher retention & lifetime value
About me
I'm a marketing and analytics leader who thrives at the intersection of data and growth.
Over the past two decades, I’ve helped build companies and lead teams at Vistaprint, TripAdvisor, and startups like Newzip to translate analytics into strategies that scale - launching go-to-market initiatives, scaling customer acquisition & retention, and optimizing pricing and performance across e-commerce, subscription, SaaS, and marketplace business models.
As the founder of Analytique Partners, I work with growth-stage companies to bring that same clarity and discipline to their own marketing and data strategies.
What sets me apart
My approach is grounded in experience, simplicity, and measurable outcomes - helping you make better decisions and grow faster.
Hybrid expertise
Rare combination of deep data analysis and hands-on marketing leadership.
Translator & doer
I translate data into stories that teams can act on - and help implement the solutions, whether that means cleaner pipelines, sharper reporting, or getting your data AI-ready.
Track record
I’ve helped companies improve retention by double digits, unlock millions in new revenue, and make executive teams and boards confident in their growth story.
Cross-functional alignment
I speak the languages of finance, product, and marketing, ensuring your teams work together toward common KPIs.
